Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His … analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents …. Drawing on empirical observations, Curtin not only demonstrates the importance of consumer sentiment, but also how it can …

act on their economic expectations as the director of the University of Michigan's consumer sentiment surveys. I initially …

Marketing a product to global consumers is a challenge due to intense competition and consumer biases toward specific …