In this paper, we develop a general framework that integrates diverse driving mechanisms of subsidiaries evolving … internationalization of the market as the primary channel for learning in subsidiaries, and how the opportunity for units to gain …

environments including those in which the multi-national corporation (MNC) subsidiaries operate. What remains unclear is, however …, whether the relationship between market orientation and business performance in the contexts of MNC subsidiaries is linear or … whether they would vary with the different configurations of business environments under which the MNC subsidiaries operate …