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Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm-Klein, Hanna; … - In: International journal of retail & distribution management 37 (2009) 11, pp. 952-974
Persistent link: https://www.econbiz.de/10008318704
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Influence factors on the choice of a market entry strategy: A meta-analytic study on the decision between a wholly-owned subsidiary and a cooperative arrangement
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna - In: Journal of business economics : JBE 78 (2008) 5, pp. 509-553
Persistent link: https://www.econbiz.de/10008344987
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Debit and credit card usage and satisfaction: Who uses which and why - evidence from Austria
Foscht, Thomas; III, Cesar Maloles; Swoboda, Bernhard; … - In: The international journal of bank marketing : IJBM 28 (2010) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10008383963
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An intersector analysis of the relevance of service in building a strong retail brand
Haelsig, Frank; Swoboda, Bernhard; Morschett, Dirk; … - In: Managing service quality : MSQ ; an international journal 17 (2007) 4, pp. 428-448
Persistent link: https://www.econbiz.de/10007750117
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Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers
Swoboda, Bernhard; Schwarz, Sandra; Hälsig, Frank - In: The international review of retail, distribution and … 17 (2007) 3, pp. 253-282
Persistent link: https://www.econbiz.de/10007769490
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Coordinating the international retailing firm: Exploratory models and evaluations of structural, systemic, and cultural options
Swoboda, Bernhard; Anderer, Michael - In: Journal of retailing and consumer services 15 (2008) 2, pp. 104-117
Persistent link: https://www.econbiz.de/10007906040
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International value chain processes by retailers and wholesalers — A general approach
Swoboda, Bernhard; Foscht, Thomas; Cliquet, Gérard - In: Journal of retailing and consumer services 15 (2008) 2, pp. 63-77
Persistent link: https://www.econbiz.de/10007906043
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Das Kundenalter als Einflussfaktor auf den Erfolg von Kundenbeziehungen im Handel - Analyse direkter und moderierender Effekte im Textileinzelhandel
Angerer, Thomas; Foscht, Thomas; Swoboda, Bernhard - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 4, pp. 397-417
Persistent link: https://www.econbiz.de/10007610201
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Wertschöpfungspartnerschaften in der Konsumgüterwirtschaft Ökonomische und ökologische Aspekte des ECR-Managements
Swoboda, Bernhard - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 26 (1997) 9, pp. 449-454
Persistent link: https://www.econbiz.de/10007544995
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Vertical alliances between retail and manufacturer companies in the fashion industry
Swoboda, Bernhard; Pop, Nicolae Al.; Dabija, Dan Cristian - In: Amfiteatru economic : periodic al cercetării economice 12 (2010) 28, pp. 634-649
Persistent link: https://www.econbiz.de/10009957044