Baker, Michael John - In: Journal of Historical Research in Marketing 5 (2013) 2, pp. 223-230
body of knowledge derived from prior research and experience and the ability to apply this to current and future issues and … it through their own original scholarship and research. While a degree of specialisation is to be encouraged, the … activities – research, teaching, and “administration/leadership”. Originality/value – While based on a sample of one, the account …