Fisk, Ray; Grove, Stephen; Harris, Lloyd C.; Keeffe, … - In: Journal of Services Marketing 24 (2010) 6, pp. 417-429
and to provide a research agenda to inspire, guide, and enthuse. Through a critical evaluation of existing research, the …/methodology/approach – In reviewing recent and past advances in the study of customers behaving badly, an overview of existing research into … of some of the research design and methodological problems and issues that are faced when rigorously studying these …