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25
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25
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24
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24
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24
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23
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23
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23
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23
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22
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22
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21
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21
Merz, Joachim
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Rose, Andrew K
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21391
Super Searchers Go to the Source. Twelve Information Experts Share Their Secrets for Integrating Primary
Research
Techniques with Powerful Online Strategies
Cronau, Deborah
- In:
Online Information Review
26
(
2002
)
6
,
pp. 429-430
Persistent link: https://www.econbiz.de/10014966375
Saved in:
21392
Reviews of Recent
Research
Literature – 1
Gorman, G.E.
- In:
Online Information Review
35
(
2011
)
5
Persistent link: https://www.econbiz.de/10014966414
Saved in:
21393
Managerial relevance in academic
research
: an exploratory study
Ankers, Paul
;
Brennan, Ross
- In:
Marketing Intelligence & Planning
20
(
2002
)
1
,
pp. 15-21
Concern has been expressed by business and marketing scholars that academic
research
in these fields should be made … academic
research
to them. The empirical context of the work is business‐to‐business marketing. The experienced marketing … practitioners interviewed knew very little about the current state of academic
research
in marketing, and considered that academic …
Persistent link: https://www.econbiz.de/10014945807
Saved in:
21394
Neural network model for database marketing in the new global economy
Rao, C.P.
;
Ali, Jafar
- In:
Marketing Intelligence & Planning
20
(
2002
)
1
,
pp. 35-43
, to convert such vast databases effectively into useful management information, the traditional marketing
research
tools …
Persistent link: https://www.econbiz.de/10014945810
Saved in:
21395
Proprietary market
research
: are online panels appropriate?
McDevitt, Paul K.
;
Small, Michael H.
- In:
Marketing Intelligence & Planning
20
(
2002
)
5
,
pp. 285-296
proprietary multi‐sports event. A mixed mode (online and mail survey)
research
design was used in an attempt to collect
data
from … proprietary marketing
research
settings. …
Persistent link: https://www.econbiz.de/10014945835
Saved in:
21396
In search of relevance and rigour for
research
in marketing
Katsikeas, Constantine S.
;
Robson, Matthew J.
;
Hulbert, …
- In:
Marketing Intelligence & Planning
22
(
2004
)
5
,
pp. 568-578
There is concern that academic
research
in marketing does not sufficiently support firms confronting today's hostile … business conditions. This paper offers a perspective on enhancing the relevance and rigour of
research
in marketing. It takes … the view that rigorous
research
conducted on issues relevant to practising managers is especially valuable for the …
Persistent link: https://www.econbiz.de/10014945934
Saved in:
21397
A call to arms for applied marketing academics
Tapp, Alan
- In:
Marketing Intelligence & Planning
22
(
2004
)
5
,
pp. 579-590
“
Research
has a value that does not depend on how true it is” is a quote from Griseri's call for management researchers … sit alongside pure
research
colleagues. A theoretical framework is developed and applied to a “template” for
research
…
Persistent link: https://www.econbiz.de/10014945935
Saved in:
21398
Grocery shopping: list and non‐list usage
Thomas, Art
;
Garland, Ron
- In:
Marketing Intelligence & Planning
22
(
2004
)
6
,
pp. 623-635
preliminary study examines the shopping list being a moderator of purchase behaviour. It confirms previous
research
into the …
Persistent link: https://www.econbiz.de/10014945937
Saved in:
21399
Relationship marketing: schools of thought and future
research
directions
Palmer, Roger
;
Lindgreen, Adam
;
Vanhamme, Joëlle
- In:
Marketing Intelligence & Planning
23
(
2005
)
3
,
pp. 313-330
Purpose – The purpose of this article is to challenge the applicability of the traditional
micro‐economic
framework for … relationship marketing as an alternative paradigm. To identify fruitful directions for further
research
. Design … established, the second part proposes a number of fruitful directions for further
research
. These include a bibliometric study to …
Persistent link: https://www.econbiz.de/10014945968
Saved in:
21400
The lessons of history
Baker, Michael J.
- In:
Marketing Intelligence & Planning
24
(
2006
)
1
,
pp. 7-14
written in what they regard as the distant past, and, therefore, to fail to see the larger picture.
Research
limitations …
Persistent link: https://www.econbiz.de/10014945996
Saved in:
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