The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a …

Consumers' attitudes to trust and risk are key issues in food safety research and attention needs to be focused on … achieve this, a detailed review of the recent literature surrounding risk, trust and, the relationship between the two must be … conducted. This paper aims to collate the literature in the fields of consumer attitudes to trust and risk. It provides an …

SUMMARY FINDINGS, CONCLUSIONS, RECOMMENDATIONS The paper investigates the effect of trust between members and between … members and the management in an agricultural marketing co-operative in the Hungarian horticultural sector. More specifically …, we looked at how trust affected the performance and satisfaction of members of the co-operative, as well as their …

This paper explores the role of trust in food safety information in determining consumer choice in relation to socio … relation to their trust in food safety information? (2) are country and cultural differences relevant in the way food safety … information is processed? (3) how do risk perception and trust in food safety information influence food choice in relation to …

In this paper, attitude and trust are studied in the context of a food scare (dioxin) with the aim of identifying the … components of attitude and trust that significantly affect how purchases are determined. A revised version of the model by MAYER … et al. (1995) was tested for two types of food: salmon and chicken. The final model for salmon shows that trust is …

results offer no support for the theoretical prediction that post food scare consumer trust in a particular supplier decreases … significantly to the explanation of the individual level of consumer trust after the – hypothetical – food safety incident …

Against the background of diverse food scandals this article investigates the role of trust as a determinant of … consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and … presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element …

Interest in the influence of trust on consumers’ responses to food risk perceptions associated with Canadian instances … measures of trust. Two sets of models are estimated: Engel curves in differences with instruments in levels and Engel curves in … following the first BSE event and that that trust limited households’ reduction in beef expenditure shares following the …

preference for Connecticut grown apples, and (3) to identify opportunities for more effective marketing of Connecticut grown …