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,national brands need to adapt their marketing strategies to deal with this growing competition. Focusing on pricestrategies, recent …
Persistent link: https://www.econbiz.de/10009445569
Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...
Persistent link: https://www.econbiz.de/10009445609
We compare the ability of three preference elicitation methods (hypothetical choices, non-hypothetical choices, and non-hypothetical rankings) and three discrete-choice econometric models (the multinomial logit, the independent availability logit, and the random parameter logit) to predict...
Persistent link: https://www.econbiz.de/10009445642
This paper is Selected for presentation at the Southern Agricultural Economics Association Annual Meeting, Atlanta, Georgia, January 31-February 3, 2009. The research is partially funded by ERS/USDA China Project and Social Science Fund of Jiangsu Province in China. The authors are grateful for...
Persistent link: https://www.econbiz.de/10009445795
An experiment was conducted to investigate the interaction between consumers’ past eating behaviors, risk perceptions and future information processing procedure. In the study, participants were required to choose whether or not to eat chicken that was potentially be tainted with Avian...
Persistent link: https://www.econbiz.de/10009446111
on the efficacy of their marketing strategies. Firms that can identify and target those consumers who are most interested …
Persistent link: https://www.econbiz.de/10009446299
significant negative effects on market participation, cost-mitigating innovations—such as group marketing—are also emerging to …
Persistent link: https://www.econbiz.de/10009446367
on marketing, business, production and subsector analysis). The study uses cross-sectional data from a survey of women …
Persistent link: https://www.econbiz.de/10009446370
This paper investigates the dynamics of sequential decision-making in agricultural futures andoptions markets using a quantile regression framework. Analysis of trading records of 12 traderssuggests that there is great heterogeneity in individual trading behavior. Traders responddifferently to...
Persistent link: https://www.econbiz.de/10009446385
We study the difference in the volatility dynamics of CBOT corn, soybeans, and oatsfutures prices across different delivery horizons via the smoothed Bayesian estimatorof Karali, Dorfman, and Thurman (2010). We show that the futures price volatilitiesin these markets are affected by the...
Persistent link: https://www.econbiz.de/10009446386