Understanding consumer behaviour is a necessary precondition for a targeted communication strategy. The behaviour is a complex phenomenon and research needs to undertake a rigorously apply sophisticated methods. This article entails the combined utilisation of categorical principal component...

In recent decades the Hungarian intelligentsia, both political and governmental, emphasised the importance of higher education in socio-economic modernisation. At the same time, after nearly twenty years of system-transition we have to see that the ambitious goals of reforms in many cases have...

In the Hungarian food economy beer marketing remains something of an enigma. Based on a direct-question survey, focussing mainly on educated younger consumers, this article offers an overview of the most important characteristics of Hungarian beer consumption. It is important to stress that beer...

Kutatásunk célja fényt deríteni arra, hogy a vállalkozások környezeti teljesítménye befolyásolja-e pénzügyi teljesítményüket, továbbá az, hogy milyen szerepet játszik ebben a média, hogyan változott az elmúlt időszakban a vállalkozások zöld erőfeszítéseinek...

The poster analyses some characteristic features of Hungarian food –trade communication. It is obvious, that the communication is often misleading, and tries to follow some trends, without a well-defined strategy. In last years we seen an increasing importance of food supplements.

A Dél-Alföld egyik problémája abban rejlik, hogy viszonylag kevés az egységes arculatot meghatározó, széles körben ismert egyedi termék, és ezek is egymástól elszigetelten léteznek. Ugyanakkor számos olyan, a régióban előállított hungarikum létezik, amelyek alkalmasak a...

A különböző fenntarthatósági irányzatok összehasonlításakor feltűnt bizonyos tényezők hiánya vagy kezelésük háttérbe szorulása. Ezekből kiindulva megállapítható, hogy: Egyik irányzat sem foglalkozik behatóan a népesség számával, az emberi populáció globális...

The use of renewable materials in energy production is gaining in importance all over the world. The production of bioethanol and biodiesel is an important element of the agricultural strategy of numerous countries, even though the economic and environmental impact of these projects is subject...

Out of the attempts made at modernising the Hungarian society and economy in the era ofsocialism it was only the agricultural transition and development that has brought a long, internationally recognised success. The Hungarian agricultural model has become a point of reference for numerous...

Technological advances such as smartphones, mobile applications and online platforms enabled a new form of economy, the so-called gig economy at large scale in which there is a free-market system allowing organizations (job provider) hire independent contractors (job seeker). Unlike traditional...