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Purpose – The purpose of this paper is to investigate conditions under which voters’ comparison of relative performance between adjacent jurisdictions can help reduce rent-seeking by politicians. Design/methodology/approach – A theoretical model was developed to examine the effectiveness...
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For countless centuries leaders have used external threats as a way of unifying their populations. In these currently troubled times, political marketers can be tempted to take the easy option of following (or even stimulating) uninformed emotion among their voters rather than assuming moral and...
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development of electioneering, each of which is directly comparable with the production, sales and marketing orientations in …
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The proportion of British voters who delay making their voting choice until the general election campaign is under way now make up nearly one quarter of the electorate. This large and electorally volatile group have the potential to determine the election result. However, because late deciders...
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research data, a central function at the heart of modern electioneering. Discusses some of the problems which this caused and …
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