The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

This study explored factors influencing consumers’ beverage consumption. Consumers drank greater shares of beverages perceived as healthy and, in most cases, drank smaller shares of a beverage when they perceived alternative beverages as more healthy. One exception was carbonated...

We examine the impact of four policy options on consumption of carbonated soft drinks (CSDs) by estimating a random-coefficient discrete-choice model of demand. Policy simulations using demand estimates indicate that the impacts of banning television advertising, limiting container size, and...

Three axioms underpin consumer choice in neoclassical theory: weak order, independence, and continuity. Two of these axioms may not hold, however, for consumers’ choices regarding genetically modified (GM) food. Consumers may evaluate product attributes differently depending on whether the...

Concerns about climate change and the general status of the environment have increased expectation that food products have sustainability credentials, and that these can be verified. There are significant and increasing pressures in key export markets for information on Greenhouse gas (GHG)...

Using data collected from a major supermarket chain, a regression model is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and...

Chronic food production deficits since the early 1970s have prompted policymakers of Burkina Faso to emphasize technological research with the goal of increasing the production of the mostconsumed locally-grown cereals: sorghum, millet and maize. Meanwhile, urban consumers have been developing...

This paper addresses an important but not widely investigated question of how calorie consumption in African low income households would respond to intra-household redistribution of income from men to women. Specifically, I use survey data on a sample of 480 households from semi-rural areas of...