Taylor, Mykel R.; Brester, Gary W.; Boland, Michael A. - In: Review of Agricultural Economics 27 (2005) 1, pp. 117-129
General Mills produces Gold Medal Flour, the largest branded flour product in the United States. General Mills wants to switch from using hard red wheat to hard white wheat to produce Gold Medal Flour. Hard white wheat is not widely produced in the United States. To ensure a stable supply,...