Considering the ever-increasing trend of utilizing nudity content in marketing, this study investigates whether consumers’ nudity attitudes modify their attitudes toward advertising in general (AAG) and also tests the mediation of offensiveness in this path. In addition, the study also tests...

As gender equality is the basis for realizing social-environmental-economic sustainability, inequality in gender can significantly hamper economic productivity and negatively affect individuals' lives. This study examines the desired attitudes towards gender norms that can be used to improve...