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The Marketing of Employee Volunteerism
Peloza, John; Hudson, Simon; Hassay, Derek - In: Journal of Business Ethics 85 (2009) 2, pp. 371-386
Persistent link: https://www.econbiz.de/10005075582
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Stakeholder initiatives for promoting corporate social responsibility : a four-country study
Saxena, Neha; Afreen, Shamama - In: International journal of Indian culture and business … 15 (2017) 3, pp. 299-325
Persistent link: https://www.econbiz.de/10011867252
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Corporate philanthropy toward the community and organisational commitment in the fitness sector
Lubinsky, Marla; Doherty, Alison; Kerwin, Shannon - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 1-20
Persistent link: https://www.econbiz.de/10009407939
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Viva M·A·C : AIDS, fashion, and the philanthropic practices of M·A·C Cosmetics
Benoit, Andrea - 2019
.A.C's unusual corporate philanthropy around HIV/AIDS awareness. The book situates M.A.C's remarkable corporate philanthropy within ….A.C's activities around AIDS philanthropy were based in specific cultural practices, rather than being part of a strategic marketing … viewed as markedly different from other cases of corporate philanthropy or cause marketing."-- …
Persistent link: https://www.econbiz.de/10012294414
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Walk the talk? : how symbolic and substantive CSR actions affect firm performance depending on stakeholder proximity
Schons, Laura Marie; Steinmeier, Maria - In: Corporate social responsibility and environmental management 23 (2016) 6, pp. 358-372
Persistent link: https://www.econbiz.de/10011643655
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Enhancing customer experience in Canadian hotels
Jayawardena, Chandana; Sukhu, Anupama - In: International Journal of Services, Economics and Management 6 (2014) 2, pp. 163-180
This paper aims to provide practical solutions to key challenges currently faced by the hotel industry in Canada in the … on Canada, its tourism industry, hotel industry and human resource needs. A summary of ten suggestions recently made in a … scholarly project involving 23 hotel industry leaders/hospitality educators in Canada enhances the value of the paper. Hoteliers …
Persistent link: https://www.econbiz.de/10010781574
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Volunteerism : the influences of social, religious, and human capital
Forbes, Kevin F.; Zampelli, Ernest M. - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 227-253
Persistent link: https://www.econbiz.de/10010356792
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An expectancy theory perspective of volunteerism : the roles of powerlessness, attitude toward charitable organizations, and attitude toward helping others
Zboja, James J.; Jackson, Ralph W.; Grimes-Rose, Marsha - In: International review on public and non-profit marketing 17 (2020) 4, pp. 493-507
Persistent link: https://www.econbiz.de/10012310878
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Professional identity and the determinants of fundraisers' charitable behavior
Shaker, Genevieve G.; Rooney, Patrick Michael; … - In: Nonprofit and voluntary sector quarterly : journal of … 49 (2020) 4, pp. 677-706
Persistent link: https://www.econbiz.de/10012268132
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EEP/AA and "doing good" : an exploratory study
Finney, Treena Gillespie; Finney, R. Zachary; Parry, … - In: International journal of law and management : IJLMA 56 (2014) 6, pp. 443-458
Persistent link: https://www.econbiz.de/10010460798