This paper highlights the specific way for companies in high tech industry to develop their marketing activity. The … a qualitative marketing research based on the opinions of managers from high technology industry on specific marketing …

A successful treating of a single, national, market through new challenges of marketing management is notably different … mobile markets even the global marketing strategy for the mobiExplore applications needs to be adapted to each national case … customized for UK market mobiExplore solutions has proved correct and intdicate on advantages of the company’s marketing …

a la responsabilidad social de las empresas, éstas se están percatando de que las funciones tradicionales del marketing … marketing (RSM) de las empresas para saber qué tan bien o mal lo están haciendo las empresas ante los ojos del consumidor. Como … construir un instrumento que permita medir el nivel de responsabilidad social de la actividad del marketing en el Perú. El …

that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more … market and then build and protect its competitive position. Traditional marketing has focused on the final consumer seeking …

marketing strategies ofcompanies/organizations/persons. Different aspects of the personal blog are becoming definingelements of …

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics … Marketing Science</i> is a timely review of the accomplishments of marketing scientists in a number of research areas …. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are …