Reiser, Matthias; Breuer, Christoph; Wicker, Pamela - In: International Journal of Sport Finance 7 (2012) 3, pp. 232-248
sponsorships from different regions and the comparison of sponsorships in different sports, a unique dataset of sponsorship deals … between 1999 and 2010 is created (n=629). Using event study methodology the data is analyzed for all sports in general as well … as for different sub-samples including soccer, motor sports, and different regions. The results of the event study …