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An investigation of the internet generation customer loyalty : an empirical study in Indonesia mobile services

Yacob, Syahmardi; Johannes; Edward, Edward; Sulistiyo, Urip - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 271-281

professional implication for determining the model of consumer loyalty and the internet generation (iGen) in mobile communication …

Persistent link: https://www.econbiz.de/10014371908

Open data policy, e-commerce connectivity and catalog size predict a global brand’s online popularity rank

Hoogeveen, Martijn - 2022

Background: content marketing is increasingly important for online branding. Brand popularity can be more easily determined online than sales-based measures but is not yet well-predicted using content marketing insights. Promising predictors are open data syndication policies, connectivity to...

Persistent link: https://www.econbiz.de/10014243601

Conception de sites Web : impact du degré d'abstraction des labels sur la satisfaction du consommateur.

Gonzalez, Christine; Bensadoun-Medioni, Sandrine - Université Paris-Dauphine

Cette étude exploratoire porte sur les liens existant entre degré d'abstraction des labels, valeurs hédoniques et utilitaires de la visite d’un site Web et satisfaction du consommateur par rapport à l’environnement d’achat. L'analyse des entretiens montre que cette satisfaction varie...

Persistent link: https://www.econbiz.de/10008504543

Corporate WEB-site, as a strategy of the company on the Internet.

Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010)

profits in the new market segments. The article discusses the prospects «Business to Business» on the Internet for these …

Persistent link: https://www.econbiz.de/10008547468

Virtual market meat

Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010)

results in a loss of profit on new market segments. The article discusses the prospects «Business to Business» on the Internet … for these companies. The results show the willingness and the need for the introduction of Internet in business processes …

Persistent link: https://www.econbiz.de/10008547469

« Et si je les donnais via Internet ? » Étude des motivations des consommateurs à utiliser Internet pour donner des objets encore utilisables mais dont ils n’ont plus l’utilité....

Guillard, Valérie - Université Paris-Dauphine

Nous explorerons ici les motivations des consommateurs à utiliser Internet pour donner des objets encore utilisables … que les consommateurs utilisent Internet pour donner des objets par 1) idéologie ; 2) praticité ; 3) « vengeance » vis … caritatives. Ces résultats ainsi que les pratiques en matière de don d’objets sur Internet nous permettront d’établir une …

Persistent link: https://www.econbiz.de/10008551686

Dynamic modeling of web purchase behavior and e-mailing impact by Petri net

BALAGUE, Christine; LEE, Janghyuk - HEC Paris (École des Hautes Études Commerciales) - 2004

In this article, the authors introduce Petri nets to model the dynamics of web site visits and purchase behaviors in the case of wish list systems. They describe web site activities and their transition with probability distributions and model the sequential impact of influential factors through...

Persistent link: https://www.econbiz.de/10005011594

Strategia de marketing in spatiul virtual

Orzan, Gheorghe - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 40-45

Internetul are deja un impact fundamental asupra modului in care intreprinderile comunica cu clientii si furnizorii lor, modului in care persoanele isi cauta de lucru, modului in care consumatorii gasesc informatii si servicii, ca si asupra felului cum sunt transmise stiri si mesajele publicitare.

Persistent link: https://www.econbiz.de/10005162786

Marketing Information Systems

Orzan, Gheorghe - Academy of Economic Studies, School of Marketing

technical computing. Topics include database technology, Internet and distributed applications, as well as various intelligent …

Persistent link: https://www.econbiz.de/10005687824

New Web Application Technologies for Global Decision Support in Sales and Marketing - Guidelines for Model Builders

Calciu, Mihai; Somnea, Dan - In: Romanian Economic Journal 11 (2008) 27, pp. 203-256

We introduce a new stylised simulation model that combines transactional and relationship marketing aspects. A multi-branded offer from multiple companies that generates attraction and retention potential is confronted to a multisegmented demand with specific dual response behaviour. Dynamic...

Persistent link: https://www.econbiz.de/10005449444