required because of the widespread use of the internet and social media. The increased importance of digital media for … strategy. Qualitative research on the impact of the internet and social media on the marketing of organizational change … theoretical returns that accrue by linking research findings, practical initiatives, and internet and social media operating …

The Internet has had a profound effect on the speed and global reach of competition, which has pushed the need for …

With the increase in online shopping by consumers, impulse buying on the Internet becomes a quite common buying … to explain impulse buying behaviors on the Internet …

This paper examines firms' product policies when they sell an add-on (e.g., Internet service) in addition to a base … free Internet service. Contrary to consensus in the literature, optional add-ons can intensify price competition over …

internet penetration reaches far and wide across the country. The breakthrough in the internet technology has actually rendered …