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Between 1967 and 1979, we produced a number of studies that explored different facets of the economics of advertising. This work culminated in our 1974 book entitled Advertising and Market Power. Our leading hypothesis was that heavy advertising expenditures often but not always had...
Persistent link: https://www.econbiz.de/10005437861
We combine two data sets to study price rigidity. The first consists of weekly time series of retail, wholesale, and spot prices for twelve products. These time series contain two exogenous cost shocks. We find that prices exhibit more rigidity in response to the second shock than the first. The...
Persistent link: https://www.econbiz.de/10005412696
This paper analyzes the impact of vertical integration on product quality. Contrary to previous findings, it is shown that integration decreases quality in many natural situations. In general, the direction of the quality change is governed by three effects that are isolated in the model. This...
Persistent link: https://www.econbiz.de/10004980393
This paper analyzes the unilateral choices of application compatibility by platforms and the endogenous affiliations of two different groups (content providers and users). We find a novel result that for both platforms to unilaterally choose application compatibility is not an equilibrium unless...
Persistent link: https://www.econbiz.de/10011263393
An effective Decision Support System (DSS) should help its users improve decision-making in complex, information-rich, environments. We present a feature gap analysis that shows that current decision support technologies lack important qualities for a new generation of agile business models that...
Persistent link: https://www.econbiz.de/10010730864
This paper analyses how human knowledge resources affect capabilities and subsequently attainment of operational and strategic benefits. We test a conceptual model using data from two qualitative case studies and a quantitative field study. The findings indicate that human knowledge positively...
Persistent link: https://www.econbiz.de/10010730886
In an earlier paper ,was discussed the necessary evolution from smart business networks, as based on process need …
Persistent link: https://www.econbiz.de/10010731201
Based on a literature survey, we aim to answer our main question: “How should we plan and execute logistics in supply chains that aim to meet today’s requirements, and how can we support such planning and execution using IT?” Today’s requirements in supply chains include...
Persistent link: https://www.econbiz.de/10010731472
despite the spread of digital networks. Commercial intermediaries provide producers and consumers with a set of information … capabilities to their production, commercial intermediaries allow transaction costs to be reduced. Digital networks per se cannot …
Persistent link: https://www.econbiz.de/10010735773
In this paper we develop a theory of patenting in which a firm preserves its reputation to only apply for a patent whenever a truly patentable idea has been generated. Firms have a short-run incentive to deviate and receive additional rents from unworthy pending patents, as well as potential...
Persistent link: https://www.econbiz.de/10010877828