Showing 1 - 10 of 35
The intention of this paper is to review the literature linking ownership and location strategies to economic geography and theories of globalisation and to explore new areas of research. This paper examines globalisation in terms of conflicts between markets and economic management, and...
Persistent link: https://www.econbiz.de/10005149603
Alliances are recognized as an indispensable tool for managers operating in a global business environment, and as a fundamental stage of the internationalization process of the firm. Drawing on a co-evolutionary framework, this article investigates the mimetic and experiential effects in...
Persistent link: https://www.econbiz.de/10005149723
This volume reports the results of the large international 'MNEmerge' research project, financed by the European Commission, and provides an understanding of the impact of multinational enterprises on United Nations Millennium Development Goals and successive Sustainable Development Goals in...
Persistent link: https://www.econbiz.de/10012684258
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial...
Persistent link: https://www.econbiz.de/10012688121
This volume focuses on Central and Southeast Europe and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing,...
Persistent link: https://www.econbiz.de/10012689910
This book explores the role of expatriates in the mobilization and nurturing of knowledge between their original (parent/home) country and the MNCs host countries. This includes the management of knowledge and the tools, methods and practices that can be customized to facilitate the transfer of...
Persistent link: https://www.econbiz.de/10012050054
The sourcing policy of a multinational firm is the result of the firm's decisions as to which of its production facilities shall service its various final markets. There is an international network linking production to markets. Critical determinants of this policy are the firm's size, industry...
Persistent link: https://www.econbiz.de/10005117214
The paper explores the difficulties of testing the internalization approach in the modern theory of the multinational enterprises. The structure of the theory is elaborated and the conclusion drawn that testing cannot occur at the most general theoretical level but that the theory requires...
Persistent link: https://www.econbiz.de/10005117329
Persistent link: https://www.econbiz.de/10005091787
Persistent link: https://www.econbiz.de/10005091797