UDRESCU, Mircea - In: Romanian Statistical Review Supplement 62 (2014) 10, pp. 87-91
Economic motivations were a big influence on consumer behavior motivation. In this context, it is considered that the … general motives which give motivation to purchase content can be structured into rational and emotional motives, the motives … nostalgia) etc. Motivation to purchase thus becomes motivation of consumer behavior and motivation of the design and the …