There is recent interest in using Discrete Choice Experiments (DCEs) to derive health state utility values and results can differ from Time Trade Off (TTO). Clearly DCE is 'choice-based' whereas TTO is generally considered to be a 'matching' task. We explore whether procedural adaptations to the...

Discrete choice experiments (DCEs) allow a number of characteristics to be traded-off against one another. An overriding methodological challenge faced is how best to apply DCEs to questions involving those attributes commonly used in value elicitation exercises such as risk, time (Bansback et...

Expected Utility Theory (EUT) underlies the Standard Gamble (SG) method for eliciting people's preferences towards safety policy and risky treatments. Increasingly surveys using this method decompose the SG questions into two or more intermediate questions. Under the EUT assumption of procedural...