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The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir; Stipić, Igor; Kelić, Ivan - 2020
Persistent link: https://www.econbiz.de/10012601632
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Social distance, trust and getting "hooked" : a phishing expedition
Martin, Sean R.; Lee, Julia J.; Parmar, Bidhan Lalit - In: Organizational behavior and human decision processes : … 166 (2021), pp. 39-48
Persistent link: https://www.econbiz.de/10013258595
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OECD Anti-Spam Toolkit of Recommended Policies and Measures
2006
This toolkit, developed by policy makers and industry experts, provides a framework aimed at tackling spam using a … measures, education and awareness initiatives, co-operative partnerships, spam metrics, and global cooperation. …
Persistent link: https://www.econbiz.de/10012447640
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Nudging demand for Academic Support Services : experimental and structural evidence from higher education
Pugatch, Todd; Wilson, Nicholas - 2020 - Current version: September 22, 2020
More than two of every five students who enroll in college fail to graduate within six years. Prior research has identified ineffective study habits as a major barrier to success. We conducted a randomized controlled advertising experiment designed to increase demand for academic support...
Persistent link: https://www.econbiz.de/10012289062
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Nudging demand for academic support services: experimental and structural evidence from higher education
Pugatch, Todd; Wilson, Nicholas - 2020
More than two of every five students who enroll in college fail to graduate within six years. Prior research has identified ineffective study habits as a major barrier to success. We conducted a randomized controlled advertising experiment designed to increase demand for academic support...
Persistent link: https://www.econbiz.de/10012293977
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Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising
Woodside, Arch G.; Bernal-Mir, Pedro - In: Journal of global scholars of marketing science : … 29 (2019) 3, pp. 343-357
Persistent link: https://www.econbiz.de/10012257904
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Distant relations : the affordances of email in interorganizational conflict
Bülow, Anne Marie; Lee, Joyce Y. H.; Panteli, Niki - In: International journal of business communication : IJBC … 56 (2019) 3, pp. 393-413
Persistent link: https://www.econbiz.de/10012036545
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E-Mail-Marketing kompakt : E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden
Kreutzer, Ralf T. - 2018
Persistent link: https://www.econbiz.de/10011805936
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Non-adopters of social media : comparing their lifestyles, perceived innovation attributes, and sociodemographic attributes with all-adopters, partial-adopters, and minimum-adopter...
Sarrina Li, Shu-chu; Chen, Yen-Shen - 2017
penetration in Taiwan-Facebook, Line, and email. Special attention was paid to identifying the factors that differentiated the non …
Persistent link: https://www.econbiz.de/10011751141