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Strategic marketing plans and collaborative networks

Fava Neves, Marcos - In: Marketing Intelligence & Planning 25 (2007) 2, pp. 175-192

very detailed stepwise model for marketing planning in a network environment. Findings – The new model, including its focus … marketing planning frameworks in treating the company to which it is applied as member of a network, not an individual. The …

Persistent link: https://www.econbiz.de/10014946056

The intra business group effects of alliance network extensions

Chen, I-Fen; Chang, Shao-Chi - In: Management Decision 54 (2016) 6, pp. 1420-1442

their network portfolios in order to develop synergies among related network resources. The study thus extends the alliance … concentration, can influence the intra-network effect. …

Persistent link: https://www.econbiz.de/10014935648

Different approaches to the pursuit of internationalization by Italian SMEs

Colapinto, Cinzia; Gavinelli, Laura; Zenga, Mariangela; … - In: Journal of Research in Marketing and Entrepreneurship 17 (2015) 2, pp. 229-248

Purpose – The aim of this paper is to analyse why Italian small and medium enterprises (SMEs) pursue internationalization (current and future entry modes, motivations, advantages and difficulties) and how they go about it, with reference to four key areas: innovation and technology,...

Persistent link: https://www.econbiz.de/10014902818

Spin-off performance in the start-up phase – a conceptual framework

Furlan, Andrea; Grandinetti, Roberto - In: Journal of Small Business and Enterprise Development 21 (2014) 3, pp. 528-544

. The purpose of this paper is to fill this gap by taking a network perspective. Design/methodology/approach – The paper … combines the literature on spin-offs with the network approach to new ventures to proposing a model showing how networking in … incubation and the emergence phases. The degree of overlap between the network of the incubation phase and the network of the …

Persistent link: https://www.econbiz.de/10014903747

Service development in small companies: a communication and learning process

Gottfridsson, Patrik - In: Journal of Small Business and Enterprise Development 21 (2014) 3, pp. 489-504

Purpose – The purpose of this paper is to improve the understanding of how individually designed services are actually developed in small companies. Design/methodology/approach – This study focuses on a small number of enterprises over a relatively long period. The study has been using a...

Persistent link: https://www.econbiz.de/10014903751

Women business owners’ start-up motivations and network content

Sharafizad, Jalleh; Coetzer, Alan - In: Journal of Small Business and Enterprise Development 23 (2016) 2, pp. 590-610

influence their network content. Design/methodology/approach – Semi-structured interviews were conducted with 28 women SBOs who … them into three types: classic, forced and work-family. The interviews explored the network contents of the three … categories of participants. Findings – There were many similarities between network contents of classic and forced SBOs, as both …

Persistent link: https://www.econbiz.de/10014903873

Different actors’ roles in small companies service innovation

Gottfridsson, Patrik - In: Journal of Services Marketing 28 (2014) 7, pp. 547-557

Purpose – The purpose of the study is to create an initial understanding of how various internal and external actors contribute to the development of new services based on the research question considering “which different actor takes part in small companies’ service development processes...

Persistent link: https://www.econbiz.de/10014906057

Strategy in an ambiguous innovation environment

Öberg, Christina; Shih, Tommy Tsung-Ying - In: Journal of Strategy and Management 8 (2015) 4, pp. 326-341

Purpose – An ambiguous environment indicates how rules and interests may not be outspoken or clear. In an emerging industry sector, such ambiguity may follow from different sets of rules to adapt to, changes to these rules, and how various parties surrounding a firm act based on these rules...

Persistent link: https://www.econbiz.de/10014906869

Reassembling the social : an introduction to actor-network-theory

Latour, Bruno - 2005 - 1. publ.

known as Actor Network Theory. In this book he sets out for the first time in one place his own ideas about Actor Network …

Persistent link: https://www.econbiz.de/10012673842

Multinational enterprises from China in Germany : institutional distance, agency and networks

Richter-Tokar, Miriam - 2019

The importance of investments by emerging country multinationals to industrialised economies has risen continuously as illustrated by the growing number of Chinese merger and acquisitions (M&A) of German Mittelstand firms. This dissertation aims to analyse the effects of institutional distances...

Persistent link: https://www.econbiz.de/10012134566