This study examines how MNEs align resource commitment with environmental conditions (challenges and opportunities) when they invest in a foreign emerging market. MNEs often face a dilemma in allocating resources to this environment: without this commitment, they cannot build a strong...

Purpose – This study aims to explain the internationalization speed of e‐commerce companies (ECCs). Design/methodology/approach – Based on the archive data of the American ECCs, the study used multiple regression analysis to estimate the influences of a number of micro‐ and...

Purpose This article is a commentary on The “Global Implications of the Indigenous Epistemological System from the East: How to Apply Yin-Yang Balancing to Paradox Management” (Li, 2016), which is a timely and important piece. Li (2016) offers epistemological insights into what Yin-Yang is,...

Purpose – Contrasting local adaptation, which focusses on foreign multinationals learning about and adapting to local (host country) culture and environment, reverse adaptation refers to the case where an MNE’s local employees learn, assimilate and modify their personal behavior (e.g....

Intro -- Contents -- Preface -- 1. Assessing Emerging Markets: Country Competitiveness and Industrial Environment -- 2. Facing Regulatory Environments in Emerging Markets: Shifts of Inbound FDI Policies -- 3. Dealing with Emerging Market Governments: Relationship Building and Development -- 4....