Wheat is an important staple food grain in India ensuring food and nutrition security accounting for 21 per cent of calorie and 20 per cent of protein intake. The nutri-rich cereal is under cultivation in around 30 million hectares with an annual production over 100 million tonnes in the recent...

Local brands are rapidly gaining agricultural market share in developing countries. However, it is not well understood how they reshape agricultural value chains and what the implications are for consumers and producers. In a detailed case study of the value chain of makhana in Bihar, we see the...