Brands are successful because people prefer them to ordinary products. In addition to the psychological factors already mentioned, brands give consumers the means whereby they can make choices and judgments. The secret to successful branding is to influence the decisions the way in which...

Basics of topology and the Brouwer fixed point theorem for Economics

We state the following hypotheses: 1) Happiness depends on social rank – a term from primatology meaning the place in group hierarchy which determines mating chances, number of offspring and food share; this dependence explains the correlation between relative income and subjective well-being...

Transport cost is second in importance after production cost in industry. It is the purpose of the present paper to study the impact of information sharing and contractual instruments between a supply chain and its transport suppliers. After reviewing the literature, we propose a model to...

Este texto é uma primeira parte de um curso de micro-economia pensado em 2 semestres a leccionar num curso de Economia ou Gestão, escrito em Português. Também é indicado a pessoas graduadas em engenharia. Está dividido em quatro capítulos. O primeiro é introdutório. O segundo trata da...

This paper looks into the application of the theory of 'the persistence of profits' and how it can be used to model manufacturing industries in Colombia. By explaining where the theory of persistence comes from and what are its determinants, this paper proposes a model for examining persistence...

We apply the Weber-Fechner's law, which represents the relation between the magnitude of physical stimulus and the magnitude of psychological sense in human being, to the utility function. We conclude that the utility function of n-types of goods is of separable type...

The terms of reference for this inquiry ask the Commission to assess whether price regulation of airport services is required at privatised airports and, if so, in what form this should take. The Commission's inquiry focusses on the core-regulated airports, including Sydney Airport. The...

Why do firms delegate job design decisions to workers and what are the implications of such delegation? We develop a private-information based theory of delegation where delegation provides a more efficient allocation of talent inside the firm, but at the cost that low ability workers must be...

This study examines selected work arrangements and assesses their implications for the performance of container stevedoring workplaces. The effects on employees and users of stevedoring services are also considered, and impediments to achieving improved work arrangements are analysed. This is...