Kurp Maher, Jill; Lord, John B.; Shaw Hughner, Renée; … - In: Young Consumers 7 (2006) 4, pp. 41-52
Purpose – This research investigates the changes in the types of advertised food products and the use of nutritional versus consumer appeals in children’s advertising from 2000 to 2005. Design/methodology/approach – Content Analysis. Findings – Results indicate that food processors and...