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Balabanis, George - In: Journal of global marketing 12 (1998) 2, pp. 25-46

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Balabanis, George; Craven, Samantha - In: Journal of marketing management : MM 13 (1997) 4, pp. 299-314

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Balabanis, George; Vassileiou, Stefanos - In: Journal of marketing management : MM 15 (1999) 5, pp. 361-386

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