Wengel, Jan Ter; Ferreira-Villegas, Gilma Beatriz; … - In: REVISTA DE LA MAESTRIA DE DERECHO ECONÓMICO (2010)
<u><strong>Resumen</strong></u>The purpose of this paper is to integrate and quantify the Blue Ocean Strategy for the business activities proposed by the Kim and Mauborge model and by Schumpeter´s competitive strategy. It analyzes the importance of innovation and scale economy in Colombia, based on information from...