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The Role of Transport Activities in Logistics Chain

Chira, Robert - In: Knowledge Horizons - Economics 6 (2014) 3, pp. 17-21

frame of logistics and a proper transport implements and techniques to link the producing procedures. The objective of the … paper is to define the role of transportation in logistics for the reference of further improvement. The research was … undertaken to define and comprehend the basic views of logistics and its various applications and the relationships between …

Persistent link: https://www.econbiz.de/10011200155

Assessing the utility of retailer based on generalized costs of end-consumers

Halkin, Andrii - In: Foundations of Management 12 (2020) 1, pp. 31-42

This paper gives a methodology to estimate the generalized costs of end-consumers visiting any retailer. The attractiveness and utility of retailers for end-consumers have been calculated based on their possible generalized costs according to their choice. According to the developed model,...

Persistent link: https://www.econbiz.de/10012601092

Creating a new, sustainable mindset through responsible consumption: A case study of the international chain of sustainable restaurants

Seretny, Marek; Gaur, Deepika; Sobczyk, Katarzyna; … - In: Foundations of Management 13 (2021) 1, pp. 49-56

This paper presents research conducted in the United Arab Emirates with the management of Bareburger, the chain of sustainable restaurants, as well as among its clients. In our project, we are interested in the relation between the offer of sustainability and the culture of conscious...

Persistent link: https://www.econbiz.de/10012601112

An investigation of the impact of Facebook and Instagram on consumer buying behaviour: The case of retail fashion consumers in Rhodes, Greece

Clarke, Phaedra; Tzavara, Dionisia; Misopoulos, Fotios - In: International Journal of Business and Economic Sciences … 12 (2019) 2, pp. 81-87

Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...

Persistent link: https://www.econbiz.de/10012622968

The impacts of brand experiences on customer satisfaction and electronic word of mouth

Almohaimmeed, Bader - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 695-703

The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand experience, as measured through sensory, emotional,...

Persistent link: https://www.econbiz.de/10012703636

Un análisis bibliométrico del brand equity 1991-2018

Neme-Chaves, Samir Ricardo; Rodríguez-González, … - In: Revista de Métodos Cuantitativos para la Economía y … 28 (2019), pp. 364-380

This document provides a bibliometric analysis of the current state of the brand equity research by mapping the research landscape to identify more productive authors and countries over time, analysis of publications, cooperation between authors, co-appointments, co-occurrences of keywords;...

Persistent link: https://www.econbiz.de/10014494526

Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation

Ahmed, Rizwan Raheem; Vveinhardt, Jolita; Streimikiene, … - In: Amfiteatru Economic Journal 18 (2016) 41, pp. 153-167

The authors present general review of the literature and the results of an empirical research on the subject. A cross-sectional questionnaire-based survey was conducted, being answered by 350 respondents: mix of graduate and post graduate doctors of private and public hospitals of Karachi City,...

Persistent link: https://www.econbiz.de/10011725019

Do Yellow Price Tags Matter to Consumers? The Relationship Between the Presentation of the Price and the Reference Price

Mehine, Tanel - 2010

The purpose of this article is to find out the relationship between yellow price tags and consumer reference prices. A laboratory study was conducted among 150 respondents, who were put in an experimental purchase situation and their initial internal reference prices were compared affected...

Persistent link: https://www.econbiz.de/10013139234

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

Thusyanthy, Vadivelu - 2012

The study attempt to explore the level of customer satisfaction in terms of physical evidence and employee interaction in comparison between earlier established banks (before the year 2008) and newly established banks (after 2008) in the northern region of Batticaloa, Sri Lanka. Results indicate...

Persistent link: https://www.econbiz.de/10013113922

Fidelização Das Empresas Aos Bancos Comerciais (Loyalty of Companies to Commercial Banks)

Monteiro, Diana - 2012

Persistent link: https://www.econbiz.de/10013098871

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