Bilancini, Ennio; Boncinelli, Leonardo - Dipartimento di Scienze per l'Economia e l'Impresa, … - 2014
We develop a model of persuasion where, consistent with the psychological literature on dual process theory, the persuadee has to sustain a cognitive effort - the elaboration cost - in order to fully and precisely elaborate information. The persuader makes an offer to the persuadee and, aware...