During the last two decades, the Western automobile industry has undergone significant changes. These changes have affected not only the internal organization of firms, but also their vertical limits and relationships with suppliers. This paper proposes an analytical model based on the concept...

This paper studies the relationship between three key elements of the marketing mix, namely, price, product, and promotion, in a model where a seller employs informative advertising to launch a new product. We propose a fairly general advertising technology for the study of three promotional...

This paper studies the relationship between three key elements of the marketing mix, namely, price, product, and promotion, in a model where a seller employs informative advertising to launch a new product. We propose a fairly general advertising technology for the study of three promotional...