One strand of the industrial organization literature argues that outlays on sunk costs are endogenous in market expansion, implying an adaptive adjustment by firms to preserve their market share. A different view is taken in the literature on firms' internationalization. Here it is argued that...

Much current literature on globalization and competition focuses on the external environment in which firms operate. Julian Birkinshaw's book looks within international firms at the dynamics that affect their growth and position. Are local managers seizing power from the centre? Is...