Dolfsma, Wilfred - Erasmus Research Institute of Management (ERIM), … - 2004
Fashion is the quintessential post-modernist consumer practice, or so many hold. In this contribution, I argue that, on … the contrary, fashion should be understood as a means of communicating one's commitment to modernist values. I introduce … the framework of the Social Value Network, to relate such values to institutionalised consumption behaviour, allowing one …