Mazzocchi, Mario; Lobb, Alexandra E.; Traill, W. Bruce - International Association of Agricultural Economists - IAAE - 2006
In this paper a consumer food choice model based on the Theory of Planned Behaviour (TPB) is extended to account for risk perception and trust. The data are from a nationally representative European survey of 2 725 respondents from five countries, France, Germany, Italy, Netherlands and the...