The state of practice in the modelling of heterogeneous preferences does not separate the effects of scale from estimated mean and standard deviation preference measures. This restriction could lead to divergent behavioural implications relative to a flexible modelling structure that accounts...

The state of practice in the modelling of heterogeneous preferences does not separate the effects of scale from estimated mean and standard deviation preference measures. This restriction could lead to divergent behavioural implications relative to a flexible modelling structure that accounts...

Choice behaviour studies typically assume passive bounded rationality, suggesting that decision makers process all information given to them with equal attention. However, it is probable that decision makers invoke any number of attribute processing strategies (APSs) when weighing the...

This paper investigates the role of preference and scale heterogeneity in the mode choice process of shippers in the Atlantic Canada-US eastern seaboard market. The generalised mixed logit model is estimated to account for heterogeneity in preferences for frequency of departure of freight...