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The advertising budget's determinants in a market with two competing firms

Simon, Julian L.; Ben-Ur, Joseph - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 500-519

Persistent link: https://www.econbiz.de/10002822956

Demand, cost and prices in duopoly

Simon, Julian Lincoln - In: Energy economics 10 (1988) 2, pp. 117-124

Persistent link: https://www.econbiz.de/10001076999

The Advertising Budget's Determinants in a Market with Two Competing Firms

Simon, Julian L.; Ben-Ur, Joseph - In: Management Science 28 (1982) 5, pp. 500-519

This is an exploratory study of the determinants of the size of the advertising budget in duopolistic competition. The model is a computer simulation that embodies learning, a multipenod decision horizon, brand loyalty, and other basic features of competitive reality in a two firm market....

Persistent link: https://www.econbiz.de/10009204029

A marketing poll : an innovative approach to prediction, explanation and strategy

Ben-Ur, Joseph; Newman, Bruce I. - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 515-538

Persistent link: https://www.econbiz.de/10008650065

Hedonic consumption in virtual reality

Ben-Ur, Joseph; Mai, Enping; Yang, Jun - In: Journal of internet commerce 14 (2015) 3, pp. 406-423

Persistent link: https://www.econbiz.de/10011432439

Policy constraints and strategic choices : MNE subsidiaries’ market penetration in China

Wang, Jifu; Salazar, Ronald J.; Ben-Ur, Joseph - In: The journal of applied business research 29 (2013) 6, pp. 1705-1716

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Did you tell me the truth? : the influence of online community on eWOM

Yang, Jun; Mai, Enping; Ben-Ur, Joseph - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 369-389

Persistent link: https://www.econbiz.de/10009562254

A marketing poll: an innovative approach to prediction, explanation and strategy

Ben-Ur, Joseph; Newman, Bruce I. - In: European journal of marketing : EJM 44 (2010) 3, pp. 515-539

Persistent link: https://www.econbiz.de/10008404510

Motives, perceptions and voting intention of voters in the 2000 U.S. presidential election

Ben-Ur, Joseph; Newman, Bruce I. - In: Psychology & marketing 19 (2002) 12, pp. 1047-1066

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A life against the grain : the autobiography of an unconventional economist

Simon, Julian Lincoln - 2003 - 1. paperback print.

Persistent link: https://www.econbiz.de/10001663530

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