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WeChat is a typical representative of mobile media technology, which changes the way people live and work. This paper explores influence factors of users' release behavior intention, from the perspective of recessive perception factors of technology acceptance and obvious factors of task...
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Purpose: The purpose of this study is to examine the influence of product innovation novelty on the relationship between customer involvement and new product development (NPD) cost performance. Design/methodology/approach: The authors use organizational information processing theory and adopt...
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