Li, Yi; Zhang, Ying; Xu, Jinpeng; Feng, Taiwen - In: Journal of Business & Industrial Marketing 35 (2019) 2, pp. 270-283
Purpose: This paper aims to determine whether relationship quality should be measured as a disaggregated or as a composite construct, and investigate the causal relationship between relationship quality and customer involvement. The authors also explore the role of customer involvement in...