Many online shoppers initially acquired through paid search advertising later return to the same website directly. These so-called "direct type-in" visits can be an important indirect effect of paid search. Because visitors come to sites via different keywords and can vary in their propensity to...

This study presents a first comparative analysis of Lasso-type (Lasso, adaptive Lasso, elastic net) and heuristic subset selection methods. Although the Lasso has shown success in many situations, it has some limitations. In particular, inconsistent results are obtained for pairwise highly...