Kujal, Praveen; Smith, Vernon L. - Departamento de Economía, Universidad Carlos III de Madrid - 2003
The divergence between the willingness-to-pay (WTP) and willingness-to-accept (WTA) has resulted in two explanations. First, that this may be due to the manifestation of the endowment effect (Kahneman, Knetsch and Thaler, 1991). Second, the difference between WTA and WTP is directly related with...