Environmental economists have long been faced with the challenge of valuing goods and services that are not traded in markets. In efforts to meet this challenge, several valuation techniques have emerged, including conjoint analysis. Conjoint exercises ask individuals to trade off various...

In this paper, we discuss the use of cost-benefit analysis (CBA) for evaluating new healthcare interventions, present the theoretical basis for the use of willingness to pay as a method for valuing benefits in a CBA and describe how to obtain willingness-to-pay (WTP) measures of health benefits...

In this paper we use conjoint analysis to predict participation intentions for an optional energy service offered by Niagara Mohawk Power Corporation (NMPC). In contrast to conjoint studies that use ordinary least squares regression to estimate a utility or preference function, we use an ordered...

This manuscript presents the results of a random utility model that estimates site choice decisions for urban recreators. The model uses data from residents in five northern New Jersey counties that contain some of the most densely populated areas in the United States. In addition to including...