Gellynck, Xavier; Kuhne, Bianka - 2008
In an increasingly globalising market, innovation is an important strategic tool for micro, small,and medium sized … enterprises (SMEs) to achieve competitive advantage (Avermaete et al.,2004a; Gellynck et al., 2007; Murphy, 2002). Innovation can … oforganization and new markets (Lundvall, 1995). Innovation is a continuous process characterisedby three steps: efforts, activities …