through targeted resource allocation, by focusing on the supply chain's level of uncertainty exposure. Specifically, the issue … areas of uncertainty and flexibility an analytical process for assessing uncertainty-flexibility mismatches was developed … organisational practice. Findings – The paper emphasises the importance of having a systematic and encompassing view of uncertainty …

experience uncertainty, but lacks clarity as to whether this uncertainty results in negative or positive affective states. The … aim of this paper is to explore the theoretical concept of consumer uncertainty. Design/methodology/approach – The … consumer uncertainty and its impact on affect. Findings – The research reveals that consumers of spirituality did indeed …

and economic uncertainty. Design/methodology/approach The paper draws on qualitative research data, following a case … the findings in comparative contexts. Practical implications Owing to the ongoing business and economic uncertainty, this …