Ishida, Takashi; Fukushige, Mototsugu - In: Food Policy 35 (2010) 5, pp. 488-495
In Japan, some fishery cooperative associations use their fishery harbor names as a brand to differentiate their own shore fish. Most notable is the branding of mackerel. In this paper, we analyze the effects of branding using a discrete/continuous model. The results are as follows. First, there...