Abstract Embarrassed consumers are motivated to avoid social attention or contact with others. However, the others in previous research refer to people in real life, excluding human images presented on promotional materials or product packaging. The current research indicates that the avoidance...

This paper introduces the present situation and the problems of industrial modernization in China, which are explained by the Chinese research scientists from several aspects of its industrial modernization level to make an objective evaluation, as well as the gap between the developed...

As China join into the WTO for over 10 years, increasing number of foreign investors show their interests in Chinese market, as well as foreign property companies.However, due to the cultural differences between foreign and local companies, the foreign investor will face with many challenges...

For sake of actualizing anti-trade barrier and changing the situation of price war after China’s taking part in WTO, Jiangsu laver association was founded. By using the Bayesian Cournot model, this paper analyzes the basis of trade association’s foundation is the ability of improving product...

This paper analyses the mechanism of how development of producer services improves the productivity of manufacturing through mathematical model. We argue that as an advanced input of manufacturing, producer services not only improve their own efficiency, but also reduce the unit producer cost of...

This paper analyses the mechanism of how development of producer services improves the productivity of manufacturing through mathematical model. We argue that as an advanced input of manufacturing, producer services not only improve their own efficiency, but also reduce the unit producer cost of...

Purpose – The purpose of this research is to study creative strategy and execution as opposed to all elements of marketing and advertising standardization. It explores the standardization model (e.g. global, glocal, local, and single case strategy) by examining the international advertising...

Purpose This paper aims to provide evidence that market efficiency varies greatly across individual stock, and across market exchanges. Design/methodology/approach Three approaches, partial adjustment model, Dimson beta model and variance ratio test, are used on a large sample of US stocks....