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Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald; Fettes, Werner; Probst, Markus - 2001
We evaluate reference price models with regard to their ability to explain brand choices of individual households. Reference price models are of the adaptive expectations and extrapolative expectations types. Brand choice is analyzed by means of multinomial logit (MNL) models....
Persistent link: https://www.econbiz.de/10005841615
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Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald; Fettes, Werner; Probst, Markus - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 5, pp. 426-441
Persistent link: https://www.econbiz.de/10001691117
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Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald; Probst, Markus; Fettes, Werner - 2001
Persistent link: https://www.econbiz.de/10001619754
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A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald; Fettes, Werner; Probst, Markus; Mies, … - In: OR spectrum : quantitative approaches in management 24 (2002) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
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Artificial Neural Net - Multinominal Logit Model (ANN-MNL) : a semi-parametric approach to analyze brand choice
Hruschka, Harald; Fettes, Werner; Probst, Markus - 1999
Persistent link: https://www.econbiz.de/10004598902
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Homogeneous and latent class versions of the Neural Net Multinomial Logit Model (NN-MNL) : a semiparametric approach to analyze brand choice
Hruschka, Harald; Probst, Markus; Fettes, Werner - 2001
Persistent link: https://www.econbiz.de/10004684531
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Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald; Fettes, Werner; Probst, Markus - 2000
Persistent link: https://www.econbiz.de/10004593597
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An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications
Hruschka, Harald; Fettes, Werner; Probst, Markus - In: European journal of operational research : EJOR 159 (2004) 1, pp. 166-180
Persistent link: https://www.econbiz.de/10006646858
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Market segmentation by maximum likelihood clustering using choice elasticities
Hruschka, Harald; Fettes, Werner; Probst, Markus - In: European journal of operational research : EJOR 154 (2004) 3, pp. 779-786
Persistent link: https://www.econbiz.de/10006648472
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Markenwahl - Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald; Fettes, Werner; Probst, Markus - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002), pp. 426-441
Persistent link: https://www.econbiz.de/10006695238