Purpose – To develop a model for manufacturing strategy formulation and implementation to help the managerial body of a corporation improve the efficiency and effectiveness of their company. Design/methodology/approach – The quality function deployment (QFD) technique is used in the...

Purpose – The purpose of this paper is to deliver an insight into the interaction effects of process‐oriented management and business intelligence (BI). Design/methodology/approach – The paper takes up publications from the fields of BI and business process management and analyzes the...

Purpose – As a response to increasing global market competition, companies in various industries tend to identify and manage customer relationship to increase profit performance. Companies commit more resources to identify their VIP customers and retain them by all means. The purpose of this...

Purpose – The purpose of this paper is to examine the state of readiness of the Indian retailing sector for the implementation of mobile retailing applications. It also identifies the most critical success factors (CSFs) for mobile retailing implementation through retailing process...

Purpose – The paper aims to test seven marketing‐orientated factors that have the potential to discriminate between the setting of successful high and low prices. The significant factors are then applied by means of a decision support model that can be used by managers to aid their price...

A novel decision support system (Price‐Strat) is described which helps senior managers in building societies and banks to take better interest rate mix decisions within a highly competitive environment by explicitly taking into account the competitors' moves. This system is one of a family of...

A research study is described exploring the potential of decision support systems to improve marketing planning practice, using a combination of project action research and case research approaches. The paper focuses on solutions to two practical methodological problems: how to analyse action...

This study examines computer usage patterns in the U.S. construction industry. One hundred and seven subjects, consisting of managers at different managerial levels and professional support staff, participated in this study. This study shows that the subjects exhibit significant differences with...

This paper reports a study that incorporated a reasoning by analogy (RBA) system into a business simulation game of the microcomputer industry. The RBA system was designed to support a manager’s intuitionand judgement by facilitating the use of analogies. Users search for comparable (i.e.,...