In an earlier study, concerned with the innovative purchasing of “healthy” food products, the largest volume of innovations were purchased unexpectedly by adaptors. It was subsequently argued that adaptors who were highly involved personally with the product field would exhibit such...

Critically examines the status and plausibility of an interpretative account of consumer behaviour derived from operant psychology (behaviour analysis). It is argued that a model of purchase and consumption cannot be founded on an unreconstructed operant behaviourism. However, if modifications...

The growth of knowledge in marketing requires alternative interpretations of consumer behaviour to the prevailing trait and information processing models derived from structural psychology. Consumer behaviour may be construed as environmentally determined, an evolutionary process in which the...

Methodological pluralism in consumer research is usually confined to post‐positivist interpretive approaches. Argues, however, that a positivistic stance, radical behaviourism, can enrich epistemological debate among researchers with the recognition of radical behaviourism′s ultimate...

Reported are three experimental studies which assess the consensual availability of the interpretive variables of the behavioural perspective model (BPM) of consumer choice. In Study 1, students (N = 39) acting as judges rated 18 consumer behaviour settings according to their relative scope; in...

Demonstrates that farmers, in their tractor‐buying decisions, have similar behaviour to professional buyers in manufacturing industries. Uses evidence collated from a survey concerned with identifying farmers' perceptions of the social and economic factors affecting their decisions. Draws...

A random sample of 308 UK consumers was used to compare two scales for the measurement of consumer involvement ‐ Zaichkowsky’s revised Personal Involvement Inventory and Mittal’s Purchase‐decision Involvement Scale ‐ in terms of internal reliability, dimensionality, convergent...